About

Where business strategy meets creative execution

I'm Jomi Cubol, a design leader, product strategist, and author who helps ambitious teams transform bold ideas into thriving ventures.

My Approach

I operate at the intersection of strategic thinking and creative execution—a space where many businesses struggle to connect the dots. Through my work, I've developed a unique methodology that bridges this gap, helping organizations move from strategic vision to market reality with clarity and purpose.

What sets my approach apart is my dual experience as both an strategist and designer. I've helped built multiple businesses from the ground up, navigating the challenges of turning concepts into viable ventures. This hands-on experience informs everything I do, allowing me to provide practical frameworks rather than theoretical advice.

How I Help

I work with founders, creative professionals, product development executives and forward-thinking organizations to:

• Transform ambiguous ideas into clearly defined business opportunities
• Design streamlined paths from concept to market validation
• Build ventures with both strategic substance and compelling experiences
• Create alignment between business goals and creative execution
• Develop frameworks that turn strategic thinking into tangible outcomes

My Background

My journey spans entrepreneurship, strategic design, and creative leadership. I've helped build multiple ventures from concept to market being the founding designer & product lead for multiple startups, led innovation initiatives for established organizations, and helped creative professionals elevate their strategic thinking.

This diverse experience has given me a unique perspective on how businesses succeed—not just through strategy or design excellence alone, but through the powerful integration of both.

The Publication

The Strategy of Design started as a way to share the frameworks and insights I've developed throughout my career. Today, it serves as a resource for ambitious builders who want to create businesses and products that truly matter.

I help designers become more strategic, and builders to have useful design frameworks to help them create impactful and beautiful products. I break this down into three content pillars

1. Patterns. This monthly feature explores parallels between industries, examining how principles from one field can transform another.
2. Playbooks. These bi-weekly pieces introduce practical frameworks that bridge strategic thinking and creative execution.
3. Perspectives. These monthly thought pieces explore foundational thinking about creativity and strategy.

I share actionable frameworks, case studies, and strategic design principles — often drawing inspiration across industries — that help teams align vision with execution. My goal is to provide the clarity and perspective needed to build not just functional products, but transformative businesses.

Let's Connect

Whether you're launching a new venture, reinventing an existing business, or looking to advance your strategic design capabilities, I'd love to explore how we might work together.

X: @thebadprince
Email: jomi@feeleternity.com