I help software teams build the future through strong product vision, strategy, and design.

I’m a product and design lead helping teams conceptualize, build, and ship opinionated, beautiful, impactful technology changing the future of software, media, & culture.

I've built many products—for web and mobile, consumer and enterprise, startups and corporations, in various business models and technical stacks—from concept to validation to launch to scale. Want to build the future? Let's work.

What I Can Do

I help teams expand their business through strategy, create separation with product, establish and strengthen their design practice, and improve efficiency through operations.

Below are some examples of what I can do for your team depending on size and specific need:

For Startups For Mature Teams
Nail down go-to-market strategy Explore new areas of opportunity
Be the first product/design lead Expand product feature set
Establish initial product & design practice Define multi-phased product strategy with leadership
Build the first product with the engineering team Refine end-to-end product development process
User research & testing for new products Lead product for a development team
Build early-stage design team Lead product, design, and/or operations

The key is creating the right environment where great products can be built as a result of a strong vision combined with strong systems in place.

Outside of the most obvious things, what is right for one product or company is rarely right for another. If you’re just systematically copying what someone else is doing or how they did it, you cannot create any meaningful separation. This is why it’s crucial to develop your own strategy that is right for you and unique to your company, and a way of doing and thinking about things right for your stage and congruent with your values and mission.

You have to figure out what success means for your company, and what a great product would be that aligns with your version of success, and how to uniquely capture value in return. This is where I come in:

I formulate a strategy, translate it to a product vision down to the smallest details, and execute on it with precision & quality with your team to move your metrics and reach your goals.


Building the future is about doing the right things and doing things right. When you have both of these, you have flow.

How I accomplish this:

  1. I fully IMMERSE myself in the reality of your business, the stage of your organization, your company’s market, and your team’s specific challenges.
  2. I IMAGINE what a better future would be for your organization, figuring out the few most critical, highest leverage moves that can be made with the resources at your disposal, and what specific things your team can do to get there, with my assistance.
  3. I INTEGRATE myself fully into your current system and find crucial areas of improvement and start to shift things tactically to move towards the desired future state.
  4. I get INVOLVED in the day-to-day operations where necessary, rolling my sleeves and working directly with anyone I have to, from the CEO to the most junior person.
I will never claim to know your business better than you do. But with my help, you will find out some things you didn’t know about how your business currently runs and how to make it run much better.

Unfair Advantage

I have a strong philosophy built from building and designing products myself. My direct experience has given me the ability to analyze things from a combination of the user, the business, and the technology behind it, as well as other parts fundamental in shipping a quality product.

I work as seamlessly with leadership as I do with designers, engineers, and other stakeholders and contributors. In essence, I ship product. And I ship it well.

I can go high-level crafting a business’s multi-year strategy, to figuring out the right product to build the next quarter, which features to prioritize the next sprint, all the way to getting my hands dirty with design tools, a code editor, and a terminal if I have to.

I have a genuine respect and profound curiosity for the entire product development process instead of just a single practice, allowing me to see things from a higher level but still have direct competency with each function (strategy, design, engineering, data, marketing, sales, etc.).

My biggest edge, however, is my energy. I have an infectious personality driven by challenge and a hunger for excellence. I take pride in doing whatever it takes to win: there is no skill I can’t or won’t learn, or task that’s above or beneath me if push comes to shove. I love working with talented people to do things we couldn’t otherwise do alone. One of the best things about the job for me is being able to learn and teach and grow with others.

Building technology with a humanistic lens is my calling. I treat the craft extremely seriously, while also having a lot of fun in the process.

Let’s Work

I like to work in-house and face-to-face to develop strong rapport with teams, preferably within the New York metro area. But also available for remote work and travel depending on project need.

Email jomi.cubol @, send me a DM via Twitter, or text (914) 979-2287.

Sidenote: I also give lectures to students, from elementary all the way to graduate, and speak with underrepresented groups about technology. Pending availability, I’m happy to do these as well. Feel free to reach out.