Designer, strategist & writer

How good things get made.

I write about design, strategy, technology, and the systems behind the things we make.

Patterns, Perspectives, Playbooks, and conversations as the ideas develop.

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From the Publication

The Latest

01 Patterns

Patterns No. 4: Nothing expands their color palette in new product line

02 Perspectives

The Art of Product Development is Finding Truths

03 Playbooks

How to Build The Future: Lessons from Zero to One

04 Podcast

Ep. 1: Uncovering Humanity Through Grief and Reflection

About

I'm a three-time founding designer and experienced design leader, strategist, and writer interested in how good things get made, and how we can make them better.

More about me

Notice

Patterns

Things worth noticing across design, business, technology, culture, and the world around us.

Browse Patterns
Patterns No. 4: Nothing expands their color palette in new product line
Patterns

Patterns No. 4: Nothing expands their color palette in new product line

Nothing, the hardware tech company known for it's see-through designs on its smartphones and audio products, has been experimenting with a

Patterns No. 3: The War for Talent, LLMs are a Dead End, and Vacheron’s Louvre Display
Patterns

Patterns No. 3: The War for Talent, LLMs are a Dead End, and Vacheron’s Louvre Display

On the leverage of talent, the cost of abandoning product development, why LLMs will not get us to AGI, and the audacity to do incredible things.

Patterns No. 2: Shoes & Bags, Hardware & Software, and K-Pop Design
Patterns

Patterns No. 2: Shoes & Bags, Hardware & Software, and K-Pop Design

On doing things differently, the lasting power of the Birkin, and design's cultural impact on the music industry.

Patterns No. 1: The State of Luxury Fashion in 2024
Patterns

Patterns No. 1: The State of Luxury Fashion in 2024

Looking at luxury fashion's down year, the strategies of the outliers in Brunello Cucinelli and Mui Mui, and the creative director carousel

Interpret

Perspectives

Ideas, arguments, and reflections on design, work, life, and the world around us.

Browse Perspectives
The Art of Product Development is Finding Truths
Perspectives

The Art of Product Development is Finding Truths

Everyone focuses on what to build. Not enough on why.

Designer as Strategist
Perspectives

Designer as Strategist

Design leaders today shape experiences, entire business strategies, market positioning, and organizational culture.

The Simulation Machine
Perspectives

The Simulation Machine

Our imagination is incredible and we need to learn how to make it work for us and not against us.

Heaven is closer than we think
Perspectives

Heaven is closer than we think

In the midst of tragedy, sadness, depression, or just the general ups and downs of life, our situations tend to make us focus on

What do you really want?
Perspectives

What do you really want?

How can we know what we want? Perhaps this starts with who we already are. And who we are is a deep question in

Anxiety as Calling
Perspectives

Anxiety as Calling

I feel like I’ve just unlocked something monumental regarding my own relationship with anxiety. I was reading The Courage to Create, a book

Teach

Playbooks

Practical methods and frameworks for making things better.

Browse Playbooks
How to Build The Future: Lessons from Zero to One
Playbooks

How to Build The Future: Lessons from Zero to One

The term “zero to one” has become so common that it's lost its meaning. But analyzed in-depth, it has valuable lessons for startup builders.

Explore

Podcast

Short audio essays on ideas I’m thinking and writing about.

Explore Podcast
Podcast

Ep. 1: Uncovering Humanity Through Grief and Reflection

Summary Jomi shares a deeply personal journey through grief after losing his brother, exploring themes of identity, humanity, and the paradoxes of life and

Keep exploring

Browse every published idea in chronological order: from short Patterns and long-form Perspectives to practical Playbooks, Podcast episodes, and earlier fragments.

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