I love the craftmanship of design, the impact of strategy, the power of code & technology, and the leverage of leadership.

I'm passionate about designing beautiful digital products that empower people at scale, building new businesses that change the status quo, and cultivating high-performance teams.

I believe in the craft of design by honing and refining the fundamentals. I believe in being highly strategic and being as technologically adept as possible so we can be better builders and stewards of the things we are building. Most of all, I believe strong leadership and teamwork is what enables all of the above.

For more about me, you can see my past work or visit Feel Eternity, my design studio & consultancy.


Born in Manila, Philippines. Grew up in Yonkers, New York. Lover of design, technology, and the humanities.

Design is my life. I drew rockets, cellphones, houses, and sneakers when I was a child. Though I grew up modestly, I was lucky enough to attend a technical school at a young age to learn the fundamentals of electrical & mechanical engineering, computer science, and industrial drafting.

I moved to the U.S. for high school and applied all of that creative energy into graphic & web design, theater, and poetry. I studied English & journalism in college and later combined my love for technology and the humanities to move into digital product design.

I've had the privilege to work on a lot of great products with great teams. Today, I constantly study and think about how product, design, and engineering can create better products, better teams, and better businesses that lead to better lives.

In my free time, I scour the web for fonts and collect random visual inspiration to use in side projects. I like to get lost in a good book, watch a fun or deep TV series, and drink a good cocktail. I'm also a huge Michigan Wolverines fan so I watch every football and basketball game.


Combining my life experience, personality, and personal gifts, I've arrived at three core purposes that I strive for:

These things motivate me every single day, keep me grounded, and help me when things get difficult.

Ultimately, it's the standard by which I measure my life.


Below is a list of books, essays, & talks in design, business, & leadership I return to often to help me think about building impactful products, teams, and businesses.

And much like software which is never finished, designers are never finished. So I update this list as often as I can when I find something worth returning to.

Note: I don't agree with everything from these authors, let alone with anyone, but their thinking has definitely helped stretched my own.


The Courage to Create
by Rollo May

The Art of Living
by Epictetus interpreted by Sharon Lebell

The Courage to Be Disliked
by Ichirou Kishimi and Fumitake Koga

What Is a Designer: Things, Places, Messages
by Norman Potter

Antifragile: Things That Gain from Disorder
by Nassim Nicholas Taleb

High Output Management
by Andy Grove

Function, Restraint, and Subversion in Typography
by J. Namdev Hardisty

A *New* Program for Graphic Design
by David Reinfurt

Detail in Typography
by Jost Hochuli

Are We Human? Notes on Archaeology of Design
by Beatriz Colomina & Mark Wigley

by Stefan Sagmeister & Jessica Walsh

Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader
by Brett Schendler & Rick Tetzeli

Designer Maker User
by The Design Museum

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
by Rory Sutherland

The 33 Strategies of War
by Robert Greene

Build Better Products: A Modern Approach to Building Successful User-Centered Products
by Laura Klein

Collaborative Product Design: Help Any Team Build a Better Experience
by Austin Govella

Leadership, Strategy, and Tactics
by Jocko Willink

Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
by Pauline Brown

Practical Design Discovery
by Dan Brown

Just Enough Research
by Erika Hall

A Guide to The Good Life: The Ancient Art of Stoic Joy
by William Irvine

Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel & Blake Masters

Several Short Sentences About Writing
by Verlyn Klinkenborg

by Herman Hesse

The Second Mountain: The Quest for a Moral Life
by David Brooks

Be Water, My Friend: The Teachings of Bruce Lee
by Shannon Lee

Leading With Soul: An Uncommon Journey of Spirit
by Lee Bowman and Terrence Deal


  1. Fundamental Truths by Rebekah Cox
  2. Tech as a Taste-Based Industry by Jong-Moon Kim
  3. The Importance of Being Ruthless by Jon Schlossberg
  4. Where We Can Go by Dan Eden
  5. How to Make Things High Quality by Julie Zhou
  6. Managing Product Development by Integrating Around Concerns by Ryan Singer
  7. Finding Fulfilling Work by Sean Rose
  8. Fuck Content by Michael Rock
  9. There is No Such Thing as Neutral Graphic Design by Ellen Lupton & Leslie Xia
  10. Youth Mode: A Report on Freedom by K-Hole
  11. No to NoUI by Timo Arnall
  12. Intuitive Means Familiar by Jef Raskin
  13. The Secret Tesla Motors Master Plan (just between you and me) by Elon Musk
  14. Divine Discontent: Disruption’s Antidote by Ben Thompson
  15. Letter to the Equity Partners of Philadelphia 76ers by Sam Hinkie
  16. My Urge to Fail and Fail Again by David Duchovny


  1. Applied Discovery by David Cole
  2. Five Things We Need to Know About Technological Change by Neil Postman
  3. Insights: 2020 by Leland Maschmeyer
  4. Understanding Identity, Power, & Equity in Design Leadership by Antionette D. Carroll
  5. Ten Things I Have Learned by Milton Glaser
  6. This is Water by David Foster Wallace